DATABASE

Case study

Uganda Clean Cooking Behavioral Diagnostic



Country
Uganda

Year
2019


Issue

Solutions

Link
openknowledge.worldbank.org


Abstract

This report integrates primary and secondary research with COM-B (Capability, Opportunity, Motivation – Behavior) theoretical framework for understanding and effecting behavior change and consumer decisions on usage of efficient biomass stoves. Organized around seven themes — awareness, consumer finance, trust, access, understanding, product features, and gender — the report presents the outcomes of stakeholder interviews, consumer focus groups, and household surveys aimed at gaining a deeper understanding of the factors that determine perception of improved stoves and drive consumer decisions. It then proposes behavioral levers that the authors believe may increase the likelihood of uptake of efficient stoves and that can be ultimately used to maximize effectiveness of marketing by the private sector, design awareness campaigns, and sharpen the focus of development projects.



Files

134536_ESMAP_PUBLIC_11_2_2019_14_11_3_UgandaCleanCookingBehavioralDiagnosticReport_1.pdf
External Link